Kraus Jeans launches EBO in Mangalore City Centre Mall (#1687411)

Apparel and denim brand Kraus Jeans has launched an exclusive brand outlet in Mangaluru. Located in the city’s Mangalore City Centre Mall, the store bolsters the label’s brick-and-mortar presence in Karnataka and houses a wide range of women’s western wear. 

“Mangalore, we’re in your city,” announced Kraus Jeans on Facebook. “Shop your favourite denim today– see you soon… another milestone unlocked!” The store has a large portion dedicated to denim with a broad selection of cuts and washes, designed specifically to fit Indian women. 

Inside the store, shoppers can also browse graphic t-shirts, sweaters, and other youthful casual wear. Mangalore City Centre Mall was established in 2010 and is the second largest mall in the southern city. Kraus Jeans joins Indian and international brands including Adidas, Lifestyle, Puma, Wildcraft, Puma, and Westside among others in the shopping centre. 

Kraus Jeans is based in Mumbai and counts brick-and-mortar stores in locations including Borivali, Bhopal, Mumbai, Pune, Hyderabad, and Noida, according to its website. The label also retails from its direct to customer e-commerce store and has a presence in over 800 multi-brand outlets across India and online with retailers including Lifestyle, Ajio, Shoppers Stop, and Myntra among others.