John Jacobs partners with Netflix’s Squid Game 2 for exclusive collection (#1686898)

Lenskart-owned eyewear brand John Jacobs has collaborated with Netflix’s Squid Game 2 series for an exclusive collection.

The exclusive collection features six eyewear designs inspired by Squid Game’s signature elements that include frames with the show’s iconic symbols, engraved accents, and the striking green hue of the contestants’ jerseys.

With Squid Game 2 scheduled to release on Netflix on 26th December, John Jacobs expects the fan base of the series to boost sales of its latest collection.

Commenting on the collaboration, Apeksha Gupta, CEO of John Jacobs in a statement said, “Our collaboration with Squid Game is a celebration of bold creativity and global culture. This curation is a tribute to the power of iconic storytelling. We are thrilled to bring fans and fashion enthusiasts a truly unforgettable experience.”

The John Jacobs x Squid Game 2 collection priced at Rs 5,000 ($60) will be available on the brand’s website, e-commerce marketplaces, and John Jacobs, Lenskart retail outlets across India.