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Published
December 23, 2024
Streetwear brand Khaaki has expanded its apparel offering and launched its first ever limited edition winter line. Designed to mix inspirations from the Renaissance period with youthful modernism, the ‘Winter Wear Limited Edition Collection’ caters to both men and women.
“At Khaaki, we’re always pushing boundaries to offer our customers something fresh and unique,” said Khaaki’s founder Akshit Khanna in a press release. “The Renaissance Collection blends the best of history and street fashion, and our collaboration with these talented influencers brings this vision to life in a way that feels relatable, engaging, and exciting. We’re offering more than just high-quality apparel—we’re offering a piece of culture that anyone can wear, all while maintaining the style and affordability that defines our brand.”
Khaaki launched its collection at recent fashion event ‘The Sorbet Soiree.’ The Winter Wear Limited Edition Collection features a range of hoodies and sweatshirts which aim to fuse “classic artistry with contemporary style,” according to the label.
In order to promote its new line, Khaaki has partnered with a group if micro-influencers who will promote the collection on their social medias to showcase it in diverse ways and connect with niche audiences across the country. “The collaboration is a perfect match for Khaaki’s audience- young, trend-conscious consumers who appreciate individuality, quality, and the power of social media to inspire fashion choices,” announced the label.
Khaaki is based in New Delhi and retails from its direct to customer e-commerce store, according to its website. The label’s signature product is its line of oversized t-shirts and many of its garments are gender neutral, catering to Gen Z tastes.
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