Eske Beauty plans non-metro and international expansion

Beauty and wellness brand Eskay Beauty Resources Pvt Ltd plans to expand its presence in non-metro cities of India to enter new markets. The business is also eyeing further international expansion to connect with global beauty lovers.

“Our vision has always been to transform the beauty and wellness industry globally,” said Ankit Virmani, director of Eske Beauty Resources, in India Retailing reports. “By expanding our footprint, we are committed to bringing quality products and expert education to every corner of India and beyond.”

Eske Beauty Resources currently sells, according to its Facebook page, Rica, Casmara, Skinora, Ola! and manages 14 beauty, haircare and hair tool brands including Natura. The business plans to deepen its relationships with beauty professionals as well as spas and salons to bring its products to a wider audience.

The business retails in India, Nepal, Sri Lanka and Bangladesh. For its next phase of expansion, Eske Beauty Resources is looking to launch into new international markets.

Eske Beauty Resources was founded in 2002 and according to its LinkedIn page, its corporate offices are based in Gurugram. The business has a team of over 200 employed professionals across its network spread across 165 Indian cities. The business also has a distribution network that covers 300 Indian cities.