Jewelbox launches store in Lajpat Nagar, Delhi

Lab-grown diamond jewelery brand Jewelbox has launched its first brick-and-mortar store in New Delhi. Located at A90 Central Market in Lajpat Nagar area of ​​the metro, the store opened with several promotional offers.

“We are excited to bring the Jewelbox experience to Delhi,” Jewelbox co-founder Vidita Kochhar Jain said, as reported by the Indian Retail Bureau. “These new stores mark an important milestone for us as we expand in a city known for its rich culture and appreciation of the finest craftsmanship. We look forward to offering our unique offering of sustainable luxury to the people of Delhi.”

The brand’s first Delhi store opened on Veer Savarkar Marg, featuring a wide range of lab-grown diamond jewelery designed for both everyday and occasion wear. The interior of the store has a monochrome, minimalist aesthetic with jewelery displayed in glass shelves. Jewelbox’s Diwali offers launched with the inauguration of the store include 100% off on jewelery making charges and 30% off on purchase of lab grown diamonds.

Jewelbox aims to make premium fine jewelery more accessible to Indian consumers with an emphasis on ethical sourcing. The label appeared on the third season of the entrepreneurial television series Shark Tank and secured an ‘All Sharks Deal’, where each of the business moguls on the program offered to invest.